About Us

Mission

Our mission is to empower women, limited income households, and community educators across Utah to make informed financial decisions to serve their own life goals and improve financial wellness through (1) developing innovative resources, (2) offering timely educational opportunities, and (3) increasing awareness of personal finance best-practices.

Vision

We see a future of increased personal financial wellness for all Utahan’s, one where residents are not limited by resources, but are capable of making smart, day-to-day money decisions through planning, saving, and reducing debt to achieve better financial outcomes.

What is Financial Wellness?